Selected work

Measured builds. Longer track record.

Deep case studies for TaxRise, Magic Jump, Insider Lawyers, and Employment Law Assist—plus Hailey Sault healthcare Search, Cheef Botanicals / HolistaPet SEO, and honest write-ups across agency turnarounds, webinars, multi-year ownership, and short-term contracts.

TaxRise

$0 → ~$1M/month managed Search

Owned Google Ads end-to-end: campaigns, landing pages, and conversion tracking.

Google Ads managementLanding pagesConversion tracking
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Insider Accident Lawyers

Google Ads · landing pages · sourced leads

Owned Google Ads and landing-page production for calls and sourced leads; helped stand up and shape an in-house marketing function.

Google AdsLanding pages at scaleCall / sourced lead volume
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Employment Law Assist

Multi-market English + Spanish paid-search system

Built the public landing system, English/Spanish architecture, tracking, and paid-Search campaign framework.

Multi-market landing pagesEnglish/Spanish systemsConversion tracking
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Magic Jump

Revenue +36% · AOV +113% · organic +87%

Owned SEO execution first, then Google Ads; later the Shopify foundation for HullaBalloo Sales.

SEOGoogle AdsProduct & category pages
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Flagship · agency

Hailey Sault

Google Partner agency · multi-account healthcare Search

I ran Google Ads for the agency’s healthcare book and did light SEO maintenance on existing accounts. Interesting clients in that book included The Emily Program and LHC Group—named separately on this site because the work was real enough to stand on its own.

Google AdsHealthcare PPCLight SEO maintenanceAgency Search
Hailey Sault homepage — healthcare marketing agency case study

Insights

How the same craft works on the page

Operator notes that match the builds above: Google Ads landing pages, search campaign structure, and landing page anatomy.

Browse all insights →

More selected results

Full write-ups from résumé and client history—agency recovery, healthcare Search, e-commerce, and long-term ownership. Snapshots below; each links to its page.

Hailey Sault

Multi-account healthcare Search + SEO

Boutique healthcare agency in a Google Partner environment. Ran Google Ads and light SEO across patient-acquisition accounts—including The Emily Program and LHC Group—focused on intake quality and reporting discipline.

Agency SearchHealthcare PPCSEO
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Unbiazed

~40–50 account turnarounds + junior team mentorship

At Unbiazed (Brea, CA), diagnosed and rebuilt underperforming Google Ads, Analytics, and Tag Manager setups across Search, Performance Max, and Display. Mentored junior PPC specialists while shipping landing pages and recovery work across a healthcare, cosmetic, and lead-gen book.

Account recoveryTeam mentorshipTracking repair
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Independence Ranch

~3× revenue · ~24× organic over four years

Multi-year ownership of PPC, SEO, websites, SMS, and email for a destination hunting ranch. Stated outcome: roughly 3× revenue with strong hunter demand; LinkedIn-documented organic traffic grew ~24× with top-ranking keywords.

PPCSEOLong-term ownership
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DrBalcony

YouTube → webinars · CTR +50%+ · CPC −40–50%

For DrBalcony’s California balcony-inspection business: rebuilt paid Search with high-intent landing variants, Salesforce ↔ Google Ads lead-quality feedback, and YouTube ads into webinars that became a breakout acquisition path.

YouTube adsWebinar funnelsCRM feedback
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AmeriPharma

5× organic traffic · +70% referral traffic

Led Google Ads and SEO for specialty pharmacy/infusion marketing—policy-heavy Search for a small sales team, with documented 5× organic traffic lift and roughly +70% referral traffic during the engagement.

SEOGoogle AdsHealthcare
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Hungry Ram

Short-term multi-account Ads takeover

I took over multiple Google Ads accounts on a paid short-term contract, plus SEO where it fit the e-commerce and service brands in the book.

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The Emily Program

Patient Search → recruiting Search

I ran Google Ads for patient acquisition, then redirected spend and landing pages toward recruiting for the roles HR needed filled.

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LHC Group

Quiz funnel foundation + handoff

I built the Search and quiz-based funnel foundation, then handed the system over.

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Autism Learning Collaborative

Multi-location · market-dependent PPC

I ran PPC and SEO with local-market guidance—helping the team understand which markets could support paid acquisition and which would burn budget.

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Playboy Apparel

~1 year optimizing a large Search account

I owned ongoing optimization of the existing Google Ads account for roughly a year—improving structure and performance within the inherited system rather than rebuilding from scratch.

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Cheef Botanicals / HolistaPet

Cheef Botanicals · HolistaPet · partnership-site SEO

I contributed SEO and supporting web work for partnership and white-label properties under the Cheef Botanicals / HolistaPet group.

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Also building

Tools and honest prototypes—kept separate from client results. See a few things I’ve built →

Working beta

Ad Studio OS

A browser tool that prepares one approved ad for Google Display, YouTube, and Meta sizes.

See the project →

Prototype mock-ups

DIME & Cutting Edge

Interview/proposal website prototypes—not paid client engagements. Magic Jump employment work is separate.

Want a similar build—or a paid-search hire conversation?

Email the role or the vertical and market. Agency overflow still welcome.