The problem
Specialty pharmacy acquisition is constrained: policy review, sensitive claims, and a small sales team that needs qualified patients—not junk form fills.
Case study · AmeriPharma
Specialty pharmacy Search under real policy pressure.
AmeriPharma focused on plasma-based therapy. The work was primarily Google Ads under heavy policy review—supporting a small sales team acquiring patients—with SEO alongside Ads. The public résumé records meaningful organic and referral lifts from that period.
5× organic traffic · +70% referral · policy-heavy Search
What I owned
I led Google Ads and SEO for specialty pharmacy / infusion marketing, with heavy attention to policy-safe Search and patient acquisition for a small sales team.
What was done
Search under policy pressure
Policy review was part of the operating reality—keeping campaigns useful while staying inside what Google would allow for the category.
Small sales team, patient focus
The commercial goal was getting patients to a small sales team. Lead quality mattered more than vanity volume.
SEO alongside Ads
Documented during the engagement: roughly 5× organic traffic and about +70% referral traffic. Those are the published lifts—no invented revenue attached.
Outcomes
- Led Google Ads and SEO for specialty pharmacy / infusion marketing.
- Operated under heavy Google Ads policy constraints typical of the category.
- Documented 5× organic traffic and roughly +70% referral traffic during the engagement.
Patient counts, revenue, ROAS, and confidential therapy claims are not published.
Google AdsSEOHealthcarePolicy-sensitive Search
Policy-heavy healthcare Search?
Email the therapy category, markets, and what sales needs from leads.