The problem
Healthcare patient-acquisition accounts needed disciplined Search ownership—someone who could run Google Ads day-to-day, keep reporting honest, and maintain SEO without turning every account into a content mill.
Case study · Hailey Sault
Healthcare Search inside a long-standing boutique agency.
Hailey Sault is a boutique healthcare marketing agency headquartered in Duluth, Minnesota—Canal Park, in the historic DeWitt-Seitz Marketplace. Founded in 1975, they keep long-standing healthcare clients and run serious patient-acquisition work. I handled Google Ads across those accounts, with light SEO to protect what was already working—not aggressive SEO campaigns for their own sake.
Google Partner agency · multi-account healthcare Search
What I owned
I ran Google Ads for the agency’s healthcare book and did light SEO maintenance on existing accounts. Interesting clients in that book included The Emily Program and LHC Group—named separately on this site because the work was real enough to stand on its own.
What was done
Agency environment
Boutique healthcare marketing out of Canal Park—not a factory floor. Long-standing client relationships, Google Partner credentials at the agency level. That Partner experience lived on Hailey Sault’s credentials, not as a personal Partner badge I still claim today.
What I actually ran
Google Ads accounts end-to-end for the clients I owned: structure, optimization, and the quiet maintenance work that keeps spend from rotting. SEO was light—protect and maintain, not “blow up organic” theater.
Named clients from the book
The Emily Program and LHC Group are the clearest named examples from this era. Emily was patient acquisition that worked so well they wanted to stop spending and hire staff—so Search shifted toward recruiting. LHC was foundation work: quiz-based funnel, then handoff. Both have their own pages.
Outcomes
- Owned Google Ads across multiple healthcare patient-acquisition accounts inside a Google Partner agency.
- Maintained existing SEO where it mattered—without pretending every account needed aggressive SEO rebuilds.
- Named healthcare depth: The Emily Program and LHC Group (see linked case pages).
- Public LinkedIn recommendations from Hailey Sault’s CEO and a former SVP Growth still sit on this site.
Client-level budgets, ROAS, patient counts, and confidential intake data are not published. Google Partner is agency experience through Hailey Sault—not current personal Partner status.
Google AdsHealthcare PPCLight SEO maintenanceAgency Search
Need healthcare Search that stays honest?
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