The problem
A large organization needed a usable paid-Search and lead-funnel foundation—structured enough for the next operator, not dependent on one person staying forever.
Case study · LHC Group
Search and quiz-funnel foundation—built for handoff.
LHC Group was a large healthcare account in the Hailey Sault book. The mandate was to establish a durable paid-Search and quiz-based funnel foundation, then transfer ownership so the next team could operate it.
Foundation build · quiz funnel · Hailey Sault account
What I owned
I built the Search and quiz-based funnel foundation, then handed the system over.
What was done
Foundation built for operators
The deliverable was structured Search and funnel architecture the next owner could run—not a one-off campaign set that only made sense to the builder.
Quiz-based funnel
A quiz-based path qualified interest before sales or intake spent cycles on cold traffic.
Agency context
Owned as part of Hailey Sault’s healthcare Search work. Cross-link: Hailey Sault and The Emily Program.
Outcomes
- Laid paid-Search and quiz-funnel foundation for a large healthcare brand.
- Handed the system over after the foundation was in place.
- Documented as named Hailey Sault-era healthcare work on this site.
Budgets, conversion rates, lead volumes, and internal LHC reporting are not published.
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Need a foundation someone else can run?
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