The problem
A destination hunting business needed deep ownership of acquisition and the digital layer—not a vendor who touched one channel once a month.
Case study · Independence Ranch
Full-stack marketing that scaled hunter demand—and the business.
Independence Ranch—positioned as the largest hunting ranch in North America—was a multi-year engagement. I owned the marketing stack end to end: Google Ads, Facebook Ads, SEO, websites, SMS, email, and related programs tied to how the ranch sold hunts.
~3× revenue · ~24× organic over four years
What I owned
I owned the marketing stack for years: paid Search, paid social, SEO, websites, SMS, email, and programs aligned to ranch sales.
What was done
Demand that filled the calendar
Marketing drove strong hunter demand. The stated business outcome from this engagement: roughly 3× revenue, with enough momentum that the owner acquired another ranch.
Full-stack ownership
Google Ads, Facebook Ads, SEO, websites, SMS, and email were one operator’s responsibility across a multi-year stretch—not siloed channel hobbies.
Organic foundation
LinkedIn / site-documented organic traffic grew roughly 24× over four years with top-ranking keywords—the search foundation underneath the paid and CRM work.
Outcomes
- Stated engagement outcome: roughly 3× revenue and high hunter demand from the marketing program; owner acquired another ranch.
- Multi-year ownership of PPC, SEO, sites, SMS, email, and related programs.
- Documented ~24× organic growth over four years with top-ranking keywords.
Channel-level ROAS, private guest data, and detailed booking ledgers are not published. The ~3× revenue figure is George’s stated outcome from the engagement.
Google AdsFacebook AdsSEOWebsitesSMS & email
Need an operator who owns the stack?
Email the business model and which channels are already live.