The problem
CBD search is crowded and claim-sensitive. Ranking even a few pages takes disciplined SEO work, and partnership sites needed to ship as the group kept launching new properties.
Case study · Cheef Botanicals / HolistaPet
SEO for partnership and white-label sites in a crowded CBD category.
Cheef Botanicals is a people CBD brand based in Commerce, California, part of a multi-brand group that also includes HolistaPet (pet CBD and natural pet wellness). The marketing team ran partnership and white-label properties alongside the flagship brands—new domains launching on a regular cadence in a competitive, keyword-hard category.
Cheef Botanicals · HolistaPet · partnership-site SEO
What I owned
I contributed SEO and supporting web work for partnership and white-label properties under the Cheef Botanicals / HolistaPet group.
What was done
Group context
The Commerce operation included Cheef Botanicals for people CBD and HolistaPet for pet CBD wellness. HolistaPet is a known pet CBD brand; broader category-leadership claims are omitted. What mattered operationally was an SEO-literate team shipping sites in a regulated, competitive space.
Partnership and white-label cadence
Beyond the flagship storefronts, the group launched partnership and white-label small sites on new domains. The work was practical: help properties stand up and compete for hard keywords—not a single forever homepage redesign.
Competitive category, honest scope
A few pages ranked in a difficult CBD keyword environment. That was meaningful work—not a claim that the engagement transformed the brands overnight.
Outcomes
- Contributed SEO and supporting web work for partnership / white-label properties in the Cheef Botanicals / HolistaPet Commerce group.
- Operated in a competitive CBD keyword environment where ranking even a few pages required disciplined execution.
- Supported a high-cadence domain launch pattern alongside an SEO-strong commerce marketing team.
Revenue, ROAS, exact ranking lists, medical or therapeutic CBD claims, and confidential partnership terms are not published. Brand names appear only to describe professional experience—no endorsement is implied. CBD products are subject to evolving regulation; this page is a portfolio write-up, not product advice.
SEOPartnership sitesE-commerce contentCBD category
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