What I owned
I owned Google Ads and landing-page production for calls and sourced leads, and contributed to building internal marketing capability—video, WordPress, and practical teaching across marketing silos—without claiming I built the firm.
Case study · Insider Accident Lawyers
Google Ads, landing pages at scale, and helping stand up in-house marketing.
At Insider Accident Lawyers, Google Ads was the primary growth lever. I ran Search focused on call quality and sourced cases, and built landing pages at scale so paid traffic could turn into call volume and lead volume intake could work. Alongside the channel work, I helped the firm stand up and shape an in-house marketing function—supporting video and WordPress, and teaching marketing basics (including SEO fundamentals) so the owner and staff could operate more independently. Brand consolidation around the Insider name was a smaller part of the engagement, not the main story.
Google Ads · landing pages at scale · sourced leads
What this proves
- Google Ads as the primary lever for calls and sourced cases
- Landing pages at scale tied to call volume and sourced lead volume
- Helped stand up and influence an in-house marketing function (video, WordPress, teaching marketing and SEO basics)
- Secondary support during brand consolidation, including an experimental public site whose patterns later informed a WordPress property alongside the main brand
Confidential case volumes, spend, and internal referral economics are not published. Outcomes are described directionally from the engagement.
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