The problem
Inspection and repair demand needed paid paths that moved property owners and managers into webinars and qualified leads—with a tighter loop between CRM lead quality and the ad accounts.
Case study · DrBalcony
YouTube ads into webinars—plus Search, pages, and a CRM feedback loop.
DrBalcony is a California engineering firm specializing in exterior elevated element (EEE) inspections—balconies, decks, and walkways—under SB 326 and SB 721 for HOAs, apartments, and property owners. Based in Orange County, they needed demand generation that fed real sales conversations, not just more generic clicks. I owned paid Search, landing pages and SEO around the webinar offer, YouTube ads into those webinars, and Salesforce ↔ Google Ads lead-quality feedback.
YouTube → webinars · Search rebuild · Salesforce feedback
What I owned
I rebuilt paid Search with high-intent landing variants, strengthened pages and SEO around the webinar funnel, ran YouTube ads into webinars, and wired Salesforce lead-quality signals back into Google Ads.
What was done
YouTube ads into webinars
The breakout channel was YouTube driving webinar attendance. That path—ads into live sessions, not vanity view counts—was where demand jumped relative to the prior ceiling. I’m not publishing invented ROAS; the honest claim is directional and operational: YouTube → webinar became a primary acquisition story for the business.
Search, pages, and SEO around the funnel
Paid Search was rebuilt around high-intent landing variants instead of dumping traffic onto a weak page. Pages and SEO supported the same webinar-led offer so Search and YouTube weren’t fighting different destinations. Documented on the public résumé for this engagement: 50%+ CTR lift, 40–50% CPC drop, and record lead volume within two weeks, with daily spend scaling from roughly $1K toward $4–5K as efficiency improved.
CRM feedback loop
Salesforce lead-quality feedback into Google Ads mattered so the account could optimize against sales reality—not form-fill noise alone.
Outcomes
- YouTube ads into webinars became a breakout acquisition path for the business.
- Paid Search rebuild with high-intent landing variants, webinar-aligned pages/SEO, and Salesforce ↔ Ads lead-quality feedback.
- Résumé-documented during engagement: CTR +50%+, CPC −40–50%, record lead volume within two weeks; daily spend scaled ~$1K → $4–5K with better efficiency.
Exact webinar ROAS, revenue, and confidential Salesforce records are not published. Performance percentages above are from the public résumé record for this engagement.
YouTube adsGoogle AdsWebinar funnelsLanding pagesCRM feedback
Need ads that feed webinars—not just clicks?
Email the offer, webinar cadence, and which channels you’re already in.