The problem
A large apparel Search account needed competent day-to-day optimization at scale—not a part-time fantasy rebuild.
Case study · Playboy Apparel
Large licensed-store Search account—optimized over roughly a year.
During the Hungry Ram engagement I managed a licensed Playboy Apparel Google Ads account for roughly a year. I inherited a large existing Search setup and focused on disciplined optimization of what was already live. I recommended full-time ownership for deeper structural gains; the client later moved toward an agency path.
~1 year · large inherited Search account · optimization ownership
What I owned
I owned ongoing optimization of the existing Google Ads account for roughly a year—improving structure and performance within the inherited system rather than rebuilding from scratch.
What was done
Inherited-account optimization
Large apparel Search accounts carry history. The useful work was tightening query control, creative, and efficiency inside what already existed—professional ownership of a significant spend footprint.
Capacity recommendation
At that scale, deeper infrastructure work wanted full-time ownership. That recommendation was part of the engagement; the client subsequently pursued an agency path.
Trademark note
Playboy Apparel appears here only to describe professional Search experience on a licensed store. No endorsement is implied.
Outcomes
- Managed the licensed-store Google Ads account for roughly a year.
- Focused on optimizing a large existing account rather than building net-new systems.
- Delivered an honest full-time capacity recommendation for further gains.
Revenue, ROAS, and confidential apparel account metrics are not published.
Google AdsE-commerce SearchAccount optimization
Inherited a large Search account?
Email the vertical, current spend shape, and whether you want optimization or a rebuild.