Bilingual Landing Page System
Reusable English and Spanish landing pages for paid-search campaigns targeting multiple California cities.
What I built
I built reusable English and Spanish landing pages for paid-search campaigns targeting multiple California cities.
Why it mattered
Building every city and language page separately would be slow and difficult to maintain. The reusable system kept the design, forms, tracking, and legal language consistent while changing the city and language.
How it worked
- Reusable page templates
- English and Spanish versions
- City-specific headings and content
- Mobile-responsive design
- HubSpot forms
- Consolidated thank-you pages
- GCLID capture
- Campaign, ad group, and keyword data
- Google Tag Manager and GA4
- API-connected conversion tracking
How it connected to Google Ads
The pages supported a larger Google Ads build covering 14 markets in English and Spanish. Google Ads Editor handled the campaign imports, while the landing-page system kept the destination pages and tracking organized.
Current status
Working project. Live English and Spanish examples are linked below. The full Google Ads campaign story is on the Employment Law Assist work page.